"At Sony, we continue to shape the future of AV excellence", Francesca La Gala

With sustainability as a benchmark, Francesca La Gala, Trade & Segment Marketing Manager South Europe at Sony, He testifies during his participation in ISE 2025 how their innovation in professional displays, with smart features for control and monitoring, together with advanced production systems contribute to changing the way of working, learn, collaborate and experiment with AV technology, driving its commitment to reducing the carbon footprint.

With a Sustainable stand and configured with your Latest AV solutions for different sectors (retail, educational, corporate and, for the first time this year, content production), the participation of Sony at ISE 2025 has had a clear message: show the industry how their technology and integrations are changing the way they collaborate, while reducing the carbon footprint.

This is what he says Francesca La Gala, Trade & Segment Marketing Manager South Europe at Sony: “Sustainability is at the heart of everything we do, symbolized by the tree in the center of the stand. Our plan Road to Zero aims for zero environmental impact for 2050, and we are proud to have achieved the category EcoVadis Gold, that places us between the 5% of the most sustainable companies in the world".

Around the ESG initiatives by Sony, Visitors were able to learn about their commitment and initiative Making it, Moving it, Using it and Re-using it, in which the company shows the progress it has made towards a more sustainable future in the audiovisual sector, "The stand is divided into four main areas, and each of these areas reflects our commitment to sustainability".

Creativity and social value

Under this vision, Francesca La Gala stresses that "our mission at Sony is clear. We strive to fill the world with emotions through the power of creativity and technology. This year we are focusing on Generate social value, enabling our clients to make informed decisions, Data-driven and tailored to your specific needs. Together with our partners, We don't just offer cutting-edge solutions, but we are committed to building a more sustainable future for the audiovisual sector".

This has been exhibited in each of the areas of its space at ISE 2025, and in the one dedicated to the Retail Environment, in which the technological collaboration with the fashion designer stands out Stella McCartney (More details at Digital AV).

"They have chosen our screens Bravia BZ40L to transform eleven flagship stores around the world, between London, Paris and New York, he explains. Thanks to our innovative Deep Black Non-Glare technology, Our displays not only offer exceptional quality, but they are also in line with Stella's environmental values”.

Another of the solutions that Sony has presented for the retail sector is AITRIOS, Your new Artificial Intelligence Analytics Technology to transform stores and enrich the shopping experience for customers.

"This innovative solution uses AI cameras to track of participation in real time, providing retailers with valuable information for the Content optimization, while Ensure data security analyzing only the metadata, without storing personal information", points out La Gala.

Cloud Control and Monitoring

Around his Bravia 4K Professional Displays, The company explained to visitors in its corporate area the possibilities of Remote Device Manager (RDM), your new service of supply, Cloud-based control and monitoring, "that will save integrators and end customers time and money during installation, operation and troubleshooting and helps reduce the carbon footprint".

Deployed on-site through Zero-Touch Provisioning, Sony's management explains that "RDM offers new features for the control and monitoring of our Bravia displays, including the ability to update software remotely, Monitor the status of multiple displays, detect anomalous states and take screenshots”.

In the interactive field, The company has set out its Crystal Led display, "with which partners and customers can experience the Live Application of an Automotive Design Center. This screen of 165” of our CH Series features deep black surface technology, that allows for exceptional contrast, even in bright environments, and offers a truly unrivalled colour range".

Learning and production

Another strategic sector for Sony is that of education, in whose dedicated area of the La Gala stand the new Firmware Update Version 3 for SRG-A40 and SRG-A12 cameras, "Which enhances features such as fixed-angle position and intelligent auto-framing technology, transforming the hybrid teaching and learning experience".

For the first time at ISE, Sony has shown its complete studio solutions "with a Center dedicated to content production. Our offer ranges from mini live production systems to professional content creation systems, powered by industry-leading AI and seamless cloud integration".

For Francesca La Gala, "ISE 2025 It's not just a showcase of products; is a testament to our dedication to Pushing the boundaries of what's possible. We invite you to join us on this journey as we continue to shape the future of audiovisual excellence.".