Frontgate optimizes your shopping experience with Samsung

Interactive screens of 55 inches of Samsung. Designers use them to display 3D renderings and explore product assortments in real time; while management teams watch videos on them and function as a collaborative whiteboard during meetings and training sessions.

Frontgate is a national omnichannel retail store specializing in high-quality furniture and home décor. In its physical stores, The shopping experience has been enhanced with personalized design services that allow customers to reinvent their spaces, thanks to the Samsung Display Technology.

Before the refurbishment, designers relied on PC-sized screens to display designs and communicate ideas, but Frontgate was looking for a More immersive and interactive experience for your customers.

To provide a better customer experience, chose to incorporate Samsung interactive displays in several of its redesigned stores.

Designers use them to reveal a world of possibilities to customers, giving them a preview on how the furniture, Fabrics and décor can transform your spaces. Since customers can easily see and interact with the big screen instead of hunching over a smaller monitor or tablet, They enjoy a more comfortable and engaging experience during the design process and get a clear view of how each piece will be integrated. This helps create a truly immersive experience that makes your dream home a reality.

As part of the redesign, Frontgate wanted to improve its free design services, and with the help of interactive displays, This effort is paying off. Since the refurbishment, The store has experienced an increase in 9% in sales attributed to design services. Displays help increase customer confidence in a purchase and build trust with the designer, That which, in many cases, Close more deals.

Known for its handcrafted furniture, your outdoor décor and seasonal items, Frontgate set out to expand its offering and, at the same time, Reduce the environmental impact of your commercial spaces. Reimagining their physical stores involved choosing cutting-edge technology to help in-house designers work with customers, Create the perfect color combination, Fabrics, Furniture and decoration, and, In short,, show how each element will integrate into the customer's home.

The idea behind the redesign was to operate more profitably and, at the same time, Maximize communication between customers and the brand.

The transition to mobile technology was one of the main objectives, Including Mobile POS Devices (mPOS) and tablets that can project to a larger screen.

The test cases provided useful insights as the brand replaced some larger stores with smaller ones. “We've learned that you don't need to have all items in the store, as long as you can show customers everything in an attractive way, like in a 3D tour”.

At the Frontgate branch in Dallas, Designers worked with clients at desks in a large open area of the store, warehouse-style. “Customers had to look over the designer's shoulder to see the monitor”, Jason Roso recalls, General Manager of the Dallas Branch. “It wasn't always easy to help customers visualize designs and keep them interested”.

The design studio was also often lost in the spacious layout of the old store. As they couldn't see examples of designs without making an appointment and meeting with a designer, Customers were more likely to buy the products on their own, without knowing that Frontgate offered free design services.

Creating a more immersive experience

Frontgate's management team explored the possibility of leveraging technology and connectivity by unifying its mobile POS and in-store devices into a cloud-based system. The main goal was to create a seamless experience.

The installation process was smooth when the brand tested the interactive screens of 55 Inch at Ballard Designs in West Palm Beach, Florida. “We didn't even have to send someone”, Myers adds. “The team was able to turn on and deploy the displays on their own and then connect with Samsung for a live video conference and learn some basics”.

Frontgate's management decided to invest in the technology and design new, smaller stores to support it. In various tests, went from a store of 6.705 square meters to a space of 4.114 square meters. The store's designers combine a 3D tour on the interactive display with colorful fabrics, cushions and other attractive details and accessories that customers can touch and feel.

Internally, designers use screens to sort 3D renderings and browse product assortments in real-time, easily transferring files and mirroring tablet and PC screens to screens.

Frontgate's management teams also use the screens to display videos and act as a collaborative whiteboard during meetings and training sessions.

Samsung's interactive displays make it easy to Collaboration with features like split-screen and multi-window, and allows multiple users to draw on it simultaneously. One USB-C port 3 in 1 Allows touch control and charging of external devices.

Mounted on the rear wall , Displays attract customers' attention even when designers don't actively use them. “When I don't use them, I post photos of my work or videos explaining our design process on the display”, says Creighton. “Having those images on hand shows customers what we can do for them, and people usually come to see them”.

Ultimately, Creighton sees the technology as a way to improve the customer experience even as Frontgate adjusts the size of its stores.

“Now we can show customers what the entire collection would look like in their home and, being an immersive experience, feel more involved and connected to our products. They leave with greater security than they buy”.