Giant 3D squid to promote a brand of rum28 January 2013 El ron Kraken ha recurrido a la figura del aterrador monstruo que le da nombre para desarrollar dos anuncios espectaculares instalados en la ciudad de Chicago en los que aparece ...
The digital out-of-home (DOOH) finds its way of development28 January 2013 La multinacional consultora Accenture ha publicado el estudio 'Out-of-Home Landlords Venture into Digital Space', que pone de relieve que la publicidad digital out-of-home (DOOH) es una tendencia que se está ...
Tesco rehearses with magic mirrors and digital mannequins to attract shoppers24 January 2013 La cadena de tiendas de autoservicio Tesco continúa con su apuesta por sacar provecho de las nuevas tecnologías que tiene a su disposición en la era digital y en estos ...
Spanish retailers boost investment in electronic advertising at the point of sale23 January 2013 A survey commissioned by Epson reveals an increase in the use of electronic POS material as Spanish points of sale seek to expand market, with the forecast of ...
JCDecaux will exclusively manage advertising in the Madrid metro23 January 2013 Metro de Madrid has awarded the outdoor advertising company JCDecaux the exclusive marketing of static and digital advertising and spectacular advertising, as well as the ...
Led Dream will install two giant LED screens on the facades of LA Masia of FC Barcelona22 January 2013 The engineering company in custom LED solutions Led Dream will provide the new Masia with the FC. Barcelona with two LED screens 250 square meters, that will become ...
Holaapp! makes it possible for physical ads to come to life to interact with them21 January 2013 Transmedia, una nueva división de la empresa Vistagrafica encargada de la explotación publicitaria y la innovación en el mundo multimedia, ha puesto en marcha Holaapp!, una aplicación de realidad aumentada ...
Sono provides Prada with a totem for the presentation of her new masculine fragrance18 January 2013 La empresa especializada en servicios audiovisuales Sono ha desarrollado un tótem multimedia con espejo espía de 2,20 m de alto por 1 m de ancho para la promoción de Luna ...
Tourism of Brussels and Wallonia creates an interactive kiosk that invites you to discover its charms18 January 2013 Thinking about the needs of tourists newly arrived at the destination, the Belgian Tourist Office: Brussels and Wallonia, in collaboration with JCDecaux, have ridden at the airport of ...
YCD Multimedia and BrightSign develop an integrated digital merchandising solution16 January 2013 YCD Multimedia y BrightSign desvelarán en la feria ISE 2013 una nueva solución integrada de merchandising digital que combina los reproductores de señalización digital del fabricante de soluciones de digital ...
BrightSign and TMM Communication reinvent the shopping experience in duty-free stores15 January 2013 The provider of digital signage solutions, BrightSign, y su distribuidor e integrador en Francia, TMM Communication, han implementado una red de digital signage en las tiendas duty-free 'Buy Paris' ...
teamLabHanger, or what the Japanese mean by having 'good hanger'’15 January 2013 La marca de ropa de alta costura japonesa Vanquish ha instalado en sus tiendas un novedoso sistema interactivo que propicia que, cuando el comprador levanta una percha con una prenda ...
Casio announces a new line of digital signage business in Las Vegas: Casio Signage9 January 2013 Casio has taken advantage of its presence at the International Consumer Electronics Show (ESC), that takes place at the Las Vegas Convention Center, para dar a conocer ...
YCD Multimedia helps Lacoste improve its brand awareness in its major U.S. stores. USA.8 January 2013 The Digital Media Solutions Provider, YCD Multimedia, ha implementado su plataforma de digital signage Messenger en tres de las tiendas que la marca de ropa Lacoste posee en ...
Coca-Cola appeals to our most human and sensitive side in its latest interactive outdoor campaign8 January 2013 Taking advantage of the bad times that are being lived in Spain because of the crisis (or rather because of politicians), Coca-Cola ha creado 'El Cajero de la Felicidad', ...
Xenox will present at ISE 2013 Your new digital signage and narrowcasting service7 January 2013 Xenox Music & Media, audiovisual content provider, Background music, Video clips, narrowcasting, Custom channels, Etc., for business, will attend the ISE fair 2013 to publicize Spotlight, ...
BBVA Bancomer launches digital branch in Mexico with Kolo DS2 January 2013 The Mexican digital signage integration company Kolo DS has closed the year with the installation of the bbva bancomer digital branch in the Perisur shopping center of the ...
Lavand proposes to share on social networks the clothes you try on in its new store21 December 2012 La firma de moda Lavand ha abierto su primera tienda en España, y la ciudad elegida ha sido Madrid, con un local de diseño en el que ha instalado un ...
A vending machine gives coca-colas in exchange for carols21 December 2012 Coincidiendo con estas fechas tan señaladas, Coca-Cola ha instalado una peculiar máquina de vending en Estocolmo (Sweden) in which, para conseguir un refresco de esta marca, los interesados deben ...
Adhesive Media launches a digital signage platform in taxis21 December 2012 La empresa Adhesive Media, con sede en Newcastle (United Kingdom), ha lanzado en esta ciudad británica una novedosa red de publicidad dentro de los taxis que combina pantallas de digital ...
