Callao City Lights: a cost-effective example of external digital advertising analyzed in BIT Broadcast 2014 With a pragmatic and realistic title: "I already have a DooH display, And now what do I do?", the workshop of the company Espectáculos Callao, que ha desarrollado el proyecto interactivo Callao City ...
XL Video's LED screens take over Leicester Square at the world premiere of 'The Amazing Spider-Man 2'’ Six large LED screens designed specifically by XL Vision and deployed in London's central Leicester Square, chosen as venue for world premiere of 'The Amazing Spider-Man ...
JCDecaux transforms its canopies and mupis with 'the power of Electro' to welcome Spider-Man the 17 April Con motivo del estreno en España de la película 'The Amazing Spider-Man 2: The Power of Electro', Sony Pictures Releasing Spain has launched an ambient marketing action ...
Connect, Clear Channel's global mobile outdoor advertising platform, arrives in Spain in May Operational in Spain next May, Connect is the first global interactive mobile outdoor advertising platform created by Clear Channel, that will reach some 175 millions of ...
Bluecell moves the 'Like' concept of social networks to digital signage media Bluecell launches 'Let's Like It', a device that makes the point of sale and traditional elements of advertising become an instrument of marketing and advertising. Permite ...
JCDecaux creates an advertising campaign, based on augmented reality, to promote Pepsi Max For a few days, different locations in London became the nerve center of the promotional campaign that JCDecaux carried out for Pepsi Max. En New Oxford Street se optó por ...
JCDecaux and Arena develop a sensory marketing campaign for Cacaolat in the canopies of Barcelona When passers-by approached the canopy, were immersed in an experience of dispersion of aromas with the smell of cocoa smoothie. Esta es la campaña publicitaria en mobiliario ...
Smart marquees with gesture-aware screens while waiting for the bus With the aim of offering innovative and interactive urban furniture that benefits all the inhabitants and tourists of the island of Montreal (Canada), la empresa de tecnología DooH ...
Playthe.net creates a simulated scenario of its digital signage solution Canal liga in Smart City World Congress 2013 El stand que Playthe.net instaló en Smart City World Congress simulaba el entorno de un ayuntamiento donde se aplicaban sus soluciones de señalización digital y un bar en el que ...
Playthe.net wins eAwards at eShow Madrid 2013 as the best company in digital signage installations La feria eShow Madrid 2013 ha entregado los premios eAwards, que reconocen la labor, innovación y profesionalidad de la industria digital, en los que playthe.net ha recibido el galardón a ...
eShow Madrid 2013: playthe.net shows its 80 digital canopy″ and two faces for smart cities La empresa de marketing digital playthe.net participa eShow Madrid 2013, que se inicia hoy y hasta el 26 de septiembre en Ifema, con un nuevo modelo de marquesina de 80 ...
eShow Madrid 2013 expands the area of digital signage with the main suppliers in the sector of the 25 to the 26 September, eShow 2013, E-commerce Fair and Professional Congress, Digital Marketing, digital signage, Hosting & Cloud, Social Media and Mobile, will meet at IFEMA – Fair ...
Dunkin Donuts uses digital signage to launch its new brand image The NCR Vitalcast digital signage solution has already been implemented in 400 Dunkin Donuts restaurants in the United States and is expected to expand to the rest of the franchises. the ...
Skechers Improves Sales in Its Times Square Center Thanks to Dynamic Advertising Daktronics has supplied the store that Skechers has in Times Square five outdoor LED screens and three static screens. Shoe firm Skechers has remodeled its flagship store ...
E-show Madrid 2013 In September, it will host the most innovative in digital advertising the 25 and 26 September, Ifema acogerá la séptima edición del salón E-show Madrid, un evento que reúne a los grandes expertos de la economía digital. One more year, Ifema ...
San Miguel brings Mika's music to Barcelona's marquees in a digital out of home campaign En las calles de Barcelona se han instalado unas pantallas táctiles para que los ciudadanos disfruten del último videoclip de Mika, que promociona la marca de cervezas San Miguel. La conocida ...
Marbella is committed to digital signage with fifty interactive panels with tourist and multilingual information Fifty interactive tactile panels of the company IB-Tech will now be the tourist and multilingual digital attraction in the municipality of Marbella. Marbella City Council will install a total ...
Información, WiFi y paneles de tinta electrónica bajo las marquesinas de la EMT en Madrid La Empresa Municipal de Transportes de Madrid pone en marcha un proyecto piloto para ofrecer en marquesinas y postes cuatro nuevas tecnologías: NFC, que permite transmitir información entre dispositivos a ...
La Redoute devises a digital outdoor campaign that adapts to weather conditions En su última campaña publicitaria, la tienda on line de ropa francesa La Redoute ha creado una acción diferente y realmente llamativa que se adapta a las necesidades del consumidor ...
RevelDigital anuncia un reproductor Android para digital signage La plataforma de gestión de señalización RevelDigital, desarrollada por la empresa proveedora de software Catalyst, ha anunciado el lanzamiento de un reproductor Android para digital signage que se aprovecha de ...
