Cemusa adds new features to its uniquely designed canopies Cemusa, filial del grupo FCC especializada en mobiliario urbano y publicidad exterior, ha agregado a su marquesina diseñada por el arquitecto Nicholas Grimshaw una pantalla LCD de 65 inches with ...
the 82% of Spaniards consider that digital signage improves brand image El Primer Estudio Anual de Digital Signage de IAB Spain, elaborado por MetrixLab y la Comisión de Digital Signage de esta asociación que representa al sector de la publicidad, the ...
IAB Spain presents its first annual study of the digital signage sector IAB Spain, la asociación que representa al sector de la publicidad, marketing and digital communication in Spain, ha dado a conocer el Primer Estudio Anual de Digital Signage, ...
playthe.net will supply its new double-sided totems of 80 inches to the city of Palencia Los nuevos tótems digitales outdoor de 80 pulgadas e80 2vd desarrollados por el medio de publicidad exterior playthe.net ofrecerán contenidos y servicios digitales en las calles de Palencia. Este nuevo ...
Mutua Madrileña changes the 'look'’ of one of its buildings in Madrid with a blue LED lighting system The architecture studio A-cero has redesigned a building of Mutua Madrileña, located on the Paseo de la Castellana in Madrid, modifying the skin of the property by installing ...
ADmira installs its Smartquesina in the Digital Signage World Digital signage software company ADmira is present at Digital Signage World 2012, The Digital Advertising and Point of Sale Solutions Fair held from ...
Dynamic advertising that encourages energy savings BC Hydro, British Columbia's largest electricity provider (Canada) has carried out, in collaboration with DDB Vancouver, An original campaign in the marquees of ...
Juan Carlos Expósito (Admires): “By combining digital signage with the mobile platform, it opens up a huge range of possibilities for us” Digital signage is a sector that is growing with constant new projects. ADmira es una empresa de software de digital signage que está cosechando excelentes resultados en ...
Madrid and its Gran Via are still breathing that “air” neon lights Madrid's Plaza del Callao wants to become a benchmark for outdoor digital advertising. The facades of two of its iconic buildings, las de los Cines Callao y el ...
Felix Vicente (Mccann): “DOOH advertising is key to connecting with today's consumer” The president of the advertising agency McCann Worldgroup Spain, Felix Vicente, participated in the XXI Conference on Outdoor Advertising organized in Córdoba by the AEPE, where he analyzed the evolution ...
An interactive digital poster that invites people to save a life The Canadian agency Lg2 has developed an innovative interactive campaign to promote public health professions among young people using digital displays with pressure sensors in ...
The Primavera Sound festival 2012 It is promoted through interactive canopies Posterscope y JCDecaux Innovate han instalado un circuito de marquesinas interactivas por toda la ciudad de Barcelona para promocionar el festival de música San Miguel Primavera Sound 2012. The city of ...
Barcelona will have interactive information screens in the new urban bus network Barcelona has decided to reorder its urban bus network to make it orthogonal and will start in October launching the first five lines. The new network will apply technological advances ...
Samsung performs a striking street marketing action to present its Smart TVs Samsung ha llevado a cabo una original acción comunicativa para presentar su nuevo televisor Smart TV. Cientos de personas se congregaron en la Plaza de Callao de Madrid, From where ...
JCDecaux will recognize the best creativity designed for DOOH Como muestra de la relevancia que está adquiriendo el digital signage dentro del mundo de la publicidad, JCDecaux ha incluido una categoría específica dedicada a este sector en la décima ...
SILO, new intelligent information and advertising system for public transport users El Centro de Investigación Aplicada Tecnalia Research & Innovation y la empresa madrileña Gowex colaboran en el proyecto SILO, que permitirá a los usuarios de autobuses urbanos obtener información y ...
Smartquesin: The smart and sustainable canopy of the future Un clúster de empresas privadas compuesto por ADmira, Ficosa, Intel, JCDecaux y Telefónica ha puesto en marcha SmartCities LAB, un laboratoio para desarrollar proyectos para ciudades inteligentes. La Smartquesina, one ...
Nissan proposes original campaign that combines outside advertising and digital technology La agencia de publicidad OMD ha coordinado una innovadora acción publicitaria para promocionar el Nissan Qashqai que proponía una combinación de publicidad exterior y tecnología digital en los aeropuertos de ...
Sharp presents its 60" vidiwall solutions for digital signage Sharp has launched PNV601 and PNV602 monitors, New products Vidiwall 60 "for the digital signage sector for very bright work environments. Sharp ha presentado en el mercado ...
Xtrañas relies on Christie's LCD for a new mapping in Valladolid La compañía vallisoletana realiza una impresionante proyección arquitectónica en el Festival Internacional de Teatro y Artes de Calle de Valladolid. Circo, dance, teatro de calle y de sala, Performances, ...
