Cines Callao incorpora un videomapping 3D a su infraestructura técnica7 March 2024 The new solution, que permitirá crear experiencias inmersivas para los eventos que se celebren en el espacio de Cines Callao, incluye dos proyectores láser de 20.000 Lumens, conectados a un ...
Callao City Lights launches the largest large-format digital circuit in urban environment in Spain8 June 2022 Circuito Gran Vía is a project that allows Callao City Lights to assume the commercialization of digital advertising screens of 4 of the 7 cines/teatros que actualmente siguen en ...
Callao City Lights and BCN Visuals drive the external digital medium in Spain with 3D technology5 November 2020 The digital screens of the Callao Cinemas in Madrid are transformed to offer brands a visual experience never seen before in Spanish outdoor advertising. The specialist in ...
Callao City Arts will accompany the people of Madrid at the beginning of the deconfinement11 May 2020 On the outdoor screens of the Callao cinemas you can see, during this month of May, An artistic collage made up of a selection of video art and photography pieces. Para celebrar estos ...
LG Spain shows at Juntos 5 its integral and efficient proposal in the Led screens of Cines Callao27 May 2019 The Spanish subsidiary has brought together nearly four hundred partners and customers to show its comprehensive B2B proposal in all its business areas, whose common denominator is efficiency ...
Cines Callao renews its digital screens in favor of image quality and Led efficiency23 April 2019 The so-called 'Times Square' of Madrid, in the central Plaza de Callao, It has two new giant digital screens from the manufacturer LG, with the collaboration of Telefónica as a technology provider, ...
Mahou promotes its new beer with the augmented reality of Callao City Lights15 March 2018 The promotional action, based on augmented reality, has been devised by the agency Wildbytes in collaboration with DigitasLBi and developed with the participation of Callao City Lights. Como apoyo al lanzamiento ...
Callao City Lights and Wildbytes bring augmented reality permanently to the Plaza del Callao26 April 2017 Las dos pantallas digitales exteriores de Cines Callao mostrarán a partir de hoy en Madrid las posibilidades que ofrece la primera plataforma permanente de realidad aumentada de España para crear ...
closeUnicef will also turn off with the help of everyone the giant screen of the Plaza del Callao24 March 2017 La organización invita, con la colaboración de Callao City Lights, a que todas las personas que acudan a este emblemático espacio de Madrid hoy y mañana (25 March) ‘apaguen’ ...
The Argentine art of ArcoMadrid jumps to the screens of Callao23 February 2017 La Gran Vía madrileña se ha convertido estos días en un centro de arte vanguardista donde se exhiben obras de Adriana Bustos, Sebastián Díaz Morales y Eugenia Calvo. Tres producciones ...
The screens of Callao open to the world of digital culture disseminating the work of emerging talent3 January 2017 Este proyecto nace como un compromiso de apoyo por parte de Callao City Lights al mundo del arte, apostando por difundir la obra de jóvenes talentos que desarrollan su actividad ...
Cine Callao celebrates on its DooH screens and with AR technology its 90 years dedicated to celluloid15 December 2016 Con una gran fiesta y homenajeando al séptimo arte, este emblemático cine madrileño ha trasladado con técnicas de realidad aumentada al público de la céntrica Plaza de Callao a los ...
Callao City Lights markets the digital screens of Platea Madrid18 November 2016 Con este contrato incrementa su circuito sumando a su negocio de DooH la comercialización de 3 pantallas digitales de gran formato ubicadas en el interior del centro de ocio gastronómico. ...
super 8, the new DooH brand of cinematographic exhibition, events and culture in the Gran Vía axis of Madrid15 June 2016 A new brand to offer 360º experiences in cinema, Digital Advertising Out of Home, event production and culture define the proposal of the City Lights team, now Super ...
Real-time multi-device interactivity with the user, the DooH media challenge18 September 2015 An outdoor digital advertising display can offer, No doubt, Huge Possibilities, mostly yet to be exploited, In terms of user experience; Systems feedback and interactivity ...
Madrid City Council relies on commercial DooH screens to stop the closure of cinemas and theaters16 April 2015 La concejalía de Medio Ambiente del Ayuntamiento de Madrid ha aprobado una normativa que permitirá a los cines y teatros de la ciudad colocar, desde este mes, pantallas digitales exteriores ...
Augmented reality will take the Plaza de Callao for fans of Fox series to interact with their characters7 October 2014 Already qualified as a "unique and unprecedented augmented reality experience", Fox Spain has taken another step in the interaction between fans and the contents of their ...
Callao City Lights: a cost-effective example of external digital advertising analyzed in BIT Broadcast 201423 May 2014 With a pragmatic and realistic title: "I already have a DooH display, And now what do I do?", the workshop of the company Espectáculos Callao, que ha desarrollado el proyecto interactivo Callao City ...
Callao City Lights se suma a la lectura de ‘El Quijote’ en el Día del Libro23 April 2013 Coincidiendo con la celebración del Día del Libro las pantallas gigantes LED en la Plaza de Callao de Madrid emiten en directo con subtítulos la tradicional Lectura Continuada de la ...
PromPerú invites the largest interactive toast in history by Callao City Lights17 December 2012 Las pantallas publicitarias gigantes que presiden los cines Callao, in the centre of Madrid, han servido de conexión para unir la capital de España y Berlín en un brindis interactivo ...
