DooH formats are more innovative, creative and practical for users, according to IAB Spain's study28 November 2019 Seven out of ten users surveyed in the Annual Digital Out Of Home Study 2019 prefer digital formats of external advertising over non-digital ones. IAB Spain, Association of ...
Digital screens win the game to offline supports in airports and shopping centers7 March 2014 Digital signage has become a key element for companies to promote their brand image. Las pantallas digitales permiten ofrecer información más actualizada y cercana al ...
