Antonio Traugott leaves the general management of IAB Spain13 March 2018 With the departure of Traugott after twelve years in office, the Advertising Association, marketing and digital communication in Spain opens a process of change. IAB Spain, ...
Geolocation, analysis and maps to boost sales in the retail sector21 March 2017 Traditional commerce goes through moments of technological renewal to improve the customer experience and increase sales. The seamless combination of the physical and virtual environment is ...
Through digital signage, companies offer a more modern and innovative brand image4 November 2016 Esta tecnología publicitaria sigue teniendo un mayor peso en entornos indoor que en la calle, sobre todo en centros comerciales y tiendas, seguido de estaciones de metro o autobús y ...
With smart screens and digital signage technology, Retail is achieved 4.017 October 2016 Para aprovechar todo su potencial, estas soluciones de visualización deben estar equipadas con la última tecnología, con sensores de movimiento, tracking, facial recognition, NFC y, In addition, tienen que estar sujetas ...
IAB Spain renews its board of directors for the next two years24 June 2016 The general assembly of members has elected Beatriz Medina, by A3 Media, and Angel Nebot, by Smartclip, As new president and vice president, respectively of this entity. The association of the ...
Big Data increases the profitability of advertisers in Dooh campaigns7 June 2016 In a meeting held at the offices of playthe.net, the advantages offered by Digital Out Of Home advertising and how it combines the best of the ...
inMediaStudio exports its immersive marketing experience to London and the United States9 December 2015 As a technology partner of Paramount Pictures Spain, the virtual reality action created by the Spanish company inMediaStudio, that has managed to put almost 2.000 people in the skin of ...
Holograms for Freedom and the DDB agency winners of the Inspirational Awards 201523 November 2015 The big winner of the Inspirational awards 2015 has been the campaign Holograms for Freedom for We are not a crime that has won the Grand Prize and three golds. his ...
Innovation and creativity in digital signage focuses the debate of the III edition of DinamicaDS16 October 2015 Los creativos Raúl López del Castillo de FullSix, Javier del Río de SRBurns y Fred Bosch de Hello Lola, se reunieron ayer en la sede de Tecnilógica en Madrid para ...
The advertising investment in digital media was 878,4 millions of euros, one 15,7% in digital signage21 March 2014 Cada vez son más los anunciantes que prefieren invertir en soportes digitales, así lo demuestra el último estudio presentado por IAB Spain. in 2013, supuso un gasto de 878,4 Million ...
Digital screens win the game to offline supports in airports and shopping centers7 March 2014 Digital signage has become a key element for companies to promote their brand image. Las pantallas digitales permiten ofrecer información más actualizada y cercana al ...
IAB Spain makes public the new standards that will govern the formats of digital advertising20 December 2013 La actualización de los Estándares de formatos publicitarios de display que ha elaborado la Comisión de Formatos de IAB Spain tiene como objetivo adecuarse a los requerimientos de la industria ...
IAB Spain graphically announces the situation of the digital signage market17 September 2013 El mercado de señalización digital va ganando posiciones. La inversión publicitaria digital alcanzará los 12 million euro in 2013 y para su aplicación hay instaladas mas de 2,5 Million ...
Digital signage is already in Spain an advertising investment of 3,7 millions of euros21 March 2013 Según el estudio de inversión publicitaria en medios digitales total año 2012 que ha presentado IAB Spain, la inversión en publicidad digital se consolida como el segundo medio en inversión ...
Digital signage white paper5 July 2011 IAB launches a White Paper on Dynamic Digital Marketing: 'Digital signage: the fourth screen' addressing the current and future of this new form of communication ...
