Articles on 'IAB Spain’

With greater impact on the audience compared to other media and with more creative content to encourage purchase are some of the differential characteristics of digital advertising, a lot ...

of the 17 to the 20 next October and in a hybrid format, Inspirational 2022 Meet, a través de IAB Spain, a ponentes de diferentes sectores para compartir conocimientos y ...

The appointment of the President, Mikel Lekaroz, CEO of Adbibo Technologies/Next14, as well as the new members of the Board of Directors have been held during the last Ordinary General Assembly. During the celebration ...

The White Paper has been prepared by the Digital Out Of Home Commission of IAB Spain to unify criteria, understand the particularities of the environment and detect the challenges to ...

Even the 3 September is open the deadline for registration for the Inspirational Awards 21, consisting of 14 Categories. The parts involved must be projects ...

The objective of IAB Spain Academy is to respond to the need of professionals in the sector to train in specialized programs in the latest digital trends. The Advertising Association, ...

This advertising association, marketing and digital communication emphasizes the importance of brand reputation and the trust that is achieved in the medium and long term, to continue contributing ...

This technological showroom and R&D&I center, located in Barcelona, will enable professionals to experience new concepts in digital signage and audience measurement. A place where you can experience the new ...

Seven out of ten users surveyed in the Annual Digital Out Of Home Study 2019 prefer digital formats of external advertising over non-digital ones. IAB Spain, Association of ...

IAB Spain Associates, meeting in Ordinary General Assembly, have chosen Ángel Fernández Nebot (Smartclip) as president; to Tacho Orero (GroupM) as vice-president and his new members. the ...

Knowing customer behavior throughout your shopping journey (or customer journey) anonymously and respecting privacy, in order to provide them with information ...

Investment in DooH reached 60,9 million euros and represents a market share of the total advertising investment of the 3,1%. IAB Spain, Advertising association, marketing ...

The Inspirational Festival of IAB Spain has concluded its XII edition with the participation of more than 70 Speakers. During its celebration, the Inspirational Awards were presented 2019. Proximity Spain ...

The association has established in new categories, rates and content to respond to trends in the digital industry and talent. The Inspirational festival evolves and is renewed in ...

IAB Spain's study of digital trends reveals what the keys to the business of this market will be. These refer to the Dooh as the ...

Data from the study prepared by IAB Spain, in collaboration with PwC, show that investment in digital advertising grew by 9,1%, with an increase in 60% of digital signage. the ...

At the proposal of the Board of Directors of IAB Spain, Reyes Justribó replaces Antonio Traugott as general director, who left this responsibility a few months ago. IAB Spain, the Association of the ...

With the departure of Traugott after twelve years in office, the Advertising Association, marketing and digital communication in Spain opens a process of change. IAB Spain, ...

The association, together with the Fisherman agency, describes in the video which are the main agents involved in programmatic buying and how it works with each other. With the aim of ...

The next 29 and 30 November are the dates chosen by IAB Spain to celebrate this festival dedicated to innovation in digital communication in Spain, that will have as ...