Geolocation, analysis and maps to boost sales in the retail sector21 March 2017 Traditional commerce goes through moments of technological renewal to improve the customer experience and increase sales. The seamless combination of the physical and virtual environment is ...
Spanish investment in digital signage will grow in 9,1% This year, according to DBCI13 March 2017 The zenith Vigía agency foresees a very positive increase in investment in digital signage in the Spanish market, the second largest after mobile advertising, What ...
IAB Spain: digital signage has great potential to adapt to the programmatic purchase model3 March 2017 Twelve of the Working Commissions that this association has have prepared and presented the document 'Top Trends 2017', in which the keys to the digital business are shown and ...
Through digital signage, companies offer a more modern and innovative brand image4 November 2016 Esta tecnología publicitaria sigue teniendo un mayor peso en entornos indoor que en la calle, sobre todo en centros comerciales y tiendas, seguido de estaciones de metro o autobús y ...
With smart screens and digital signage technology, Retail is achieved 4.017 October 2016 Para aprovechar todo su potencial, estas soluciones de visualización deben estar equipadas con la última tecnología, con sensores de movimiento, tracking, facial recognition, NFC y, In addition, tienen que estar sujetas ...
IAB Spain renews its board of directors for the next two years24 June 2016 The general assembly of members has elected Beatriz Medina, by A3 Media, and Angel Nebot, by Smartclip, As new president and vice president, respectively of this entity. The association of the ...
Big Data increases the profitability of advertisers in Dooh campaigns7 June 2016 In a meeting held at the offices of playthe.net, the advantages offered by Digital Out Of Home advertising and how it combines the best of the ...
IAB Spain: investment in digital signage advertising grows by 11% in 201517 March 2016 Con una inversión en publicidad digital de 1.289,2 million euro in 2015, one 21% más que el año precedente, el estudio de inversión publicitaria en medios digitales de IAB ...
inMediaStudio exports its immersive marketing experience to London and the United States9 December 2015 As a technology partner of Paramount Pictures Spain, the virtual reality action created by the Spanish company inMediaStudio, that has managed to put almost 2.000 people in the skin of ...
Holograms for Freedom and the DDB agency winners of the Inspirational Awards 201523 November 2015 The big winner of the Inspirational awards 2015 has been the campaign Holograms for Freedom for We are not a crime that has won the Grand Prize and three golds. his ...
Innovation and creativity in digital signage focuses the debate of the III edition of DinamicaDS16 October 2015 Los creativos Raúl López del Castillo de FullSix, Javier del Río de SRBurns y Fred Bosch de Hello Lola, se reunieron ayer en la sede de Tecnilógica en Madrid para ...
The Inspirational Festival '15 returns to its essence: innovation in digital communication17 September 2015 The association of advertising and digital communication in Spain, IAB Spain, has presented the IX edition of Inspirational, that will take place in the 18 to the 19 del próximo mes ...
DynamicsDS: an analysis forum, innovation and experiences around digital signage2 July 2015 PosterDigital, with the participation of IAB Spain, has celebrated the first edition of #DinámicaDS, A discussion environment, análisis e innovación del sector de cartelería digital y de la digitalización ...
Digital signage takes 32 million euros of digital advertising investment in 201427 May 2015 La inversión en publicidad en digital signage en España alcanzó los 32 million euros last year, tal y como recoge el Estudio de inversión en publicidad digital 2014, ...
Inspirational 2015 will offer a global vision in communication, Innovation and digital business14 May 2015 El festival dedicado a la comunicación digital en España, organizado por la asociación IAB Spain, celebrará su edición 2015 of the 18 to the 19 de noviembre en el Círculo de Bellas ...
Touch screens gain the trust of users for their innovation and shopping experience10 April 2015 Users increasingly rely on digital and touch screens both to make their purchases in stores, as to consult information, highlighting the image of modernity, innovation and ...
Fernando Lázaro assumes the direction of the Inspirational Festival for the next two editions6 February 2015 El Festival Inspirational, organizado anualmente por la asociación IAB Spain, ha nombrado a Fernando Lázaro director general del mismo para las ediciones de los dos próximos años de este evento ...
InMediaStudio creates a 360º and immersive visual experience with Oculus Rift in its short film 'Empathy'26 November 2014 Made with 360º video technology for viewing with Oculus Rift immersive devices, 'Empathy' is the latest documentary project of the Spanish InMediaStudio Comunicación, based on real events ...
The advertising investment in digital media was 878,4 millions of euros, one 15,7% in digital signage21 March 2014 Cada vez son más los anunciantes que prefieren invertir en soportes digitales, así lo demuestra el último estudio presentado por IAB Spain. in 2013, supuso un gasto de 878,4 Million ...
Digital screens win the game to offline supports in airports and shopping centers7 March 2014 Digital signage has become a key element for companies to promote their brand image. Las pantallas digitales permiten ofrecer información más actualizada y cercana al ...
