JCDecaux transforms its canopies and mupis with 'the power of Electro' to welcome Spider-Man the 17 April14 April 2014 Con motivo del estreno en España de la película 'The Amazing Spider-Man 2: The Power of Electro', Sony Pictures Releasing Spain has launched an ambient marketing action ...
Telefónica will integrate its M2M technology in JCDecaux's outdoor digital media in urban environments3 April 2014 Telefónica's M2M remote management technology offers JCDecaux a secure solution to optimize its offer of outdoor advertising services in urban environments, from digital screens ...
JCDecaux creates an advertising campaign, based on augmented reality, to promote Pepsi Max27 March 2014 For a few days, different locations in London became the nerve center of the promotional campaign that JCDecaux carried out for Pepsi Max. En New Oxford Street se optó por ...
JCDecaux consolidates its leadership in DooH after acquiring Cemusa from FCC for 80 millions of euros18 March 2014 The French multinational of external communication JCDecaux has positioned itself at the head of the DooH market after acquiring its urban furniture subsidiary from FCC, Cemusa, by 80 millions of ...
JCDecaux and Arena develop a sensory marketing campaign for Cacaolat in the canopies of Barcelona25 February 2014 When passers-by approached the canopy, were immersed in an experience of dispersion of aromas with the smell of cocoa smoothie. Esta es la campaña publicitaria en mobiliario ...
Grand Visual: UK National Lottery's innovative DooH campaign at train stations26 November 2013 Camelot, operador de la Lotería Nacional de Reino Unido, ha realizado con las principales agencias de comunicación digital exterior, una innovadora campaña de mensajería en tiempo real y geográfica en ...
JCDecaux is at the head of the DooH market in Latin America after acquiring the majority of Eumex's capital26 November 2013 The French multinational foreign communications company JCDecaux has positioned itself at the forefront of the DooH market in Latin America after acquiring the 85% of the Eumex group, based in Mexico and ...
JCDecaux and Niantic Labs join forces to install the geolocation game Ingress in American airports13 November 2013 Ingress is an alternate reality game, based on geolocation, which is going to be implemented at the American airports of JFK and Los Angeles thanks to the agreement reached between ...
Digital signage stars in the XI Edition of the JCDecaux Awards for 'External Creativity' as a service to society31 October 2013 La multinacional de publicidad exterior JCDecaux ha convocado la XI Edición de sus premios de ‘Creatividad exterior’, que este año centra su foco en las campañas de digital signage realizadas ...
Sony, with JCDecaux, turns the Madrid Metro into a virtual store8 October 2013 Las estaciones de Sol y Nuevos Ministerios del Metro Madrid se han convertido por unos días, gracias a JCDecaux, en un supermercado virtual donde los transeúntes pueden comprar productos de ...
JCDecaux Twin Digital Signage Displays at JFK International Airport29 July 2013 The Terminal 1 JFK International Airport features twin digital signage displays, supplied by JCDecaux, whose main content provider is LVMH. JCDecaux has installed two HD panels ...
Danone entra en la publicidad virtual para promocionar sus lácteos en el Metro de Madrid22 July 2013 La estación del metro de Callao se ha convertido en un mercado virtual por la firma de lácteos Danone para promocionar su marca. El móvil y los códigos QR han ...
San Miguel lleva la música de Mika a las marquesinas de Barcelona en una campaña de digital out of home19 June 2013 En las calles de Barcelona se han instalado unas pantallas táctiles para que los ciudadanos disfruten del último videoclip de Mika, que promociona la marca de cervezas San Miguel. La conocida ...
Madrid's Sol metro station is digitized with 68 dynamic advertising screens14 June 2013 La emblemática estación de metro de Sol, en pleno kilómetro cero de España y en el corazón de la Puerta del Sol, sustituirá el próximo septiembre los tradicionales carteles publicitarios ...
Digital signage and mobile phones for the fight against gender violence22 April 2013 El National Centre for Domestic Violence (NCDV) de Londres ha utilizado la tecnología de señalización digital para una de sus campañas de concienciación y que las personas interactúen, across ...
Augmented reality arrives in the Madrid Metro18 February 2013 Transmedia y JCDecaux han llegado a un acuerdo para incentivar la publicidad basada en realidad aumentada en el Metro de Madrid. Tras su primera experiencia en el Metro de Barcelona, Transmedia ...
JCDecaux will exclusively manage advertising in the Madrid metro23 January 2013 Metro de Madrid has awarded the outdoor advertising company JCDecaux the exclusive marketing of static and digital advertising and spectacular advertising, as well as the ...
Tourism of Brussels and Wallonia creates an interactive kiosk that invites you to discover its charms18 January 2013 Thinking about the needs of tourists newly arrived at the destination, the Belgian Tourist Office: Brussels and Wallonia, in collaboration with JCDecaux, have ridden at the airport of ...
La Redoute devises a digital outdoor campaign that adapts to weather conditions16 January 2013 En su última campaña publicitaria, la tienda on line de ropa francesa La Redoute ha creado una acción diferente y realmente llamativa que se adapta a las necesidades del consumidor ...
Real-time video information for Barcelona's metro and bus network18 December 2012 MouTV, el nuevo sistema de información de servicio a través de videopantallas promovido y gestionado por Transportes Metropolitanos de Barcelona (TMB) para sus redes de autobuses y metro, utiliza reproductores ...
