Augmented reality, the new frontier of storytelling24 July 2018 With this technology it is possible to develop personalized experiences and interact with the product, providing emotional connections that help build brands. However, appropriate content and context is essential. since ...
Oath Showcases New Extended Reality Experiences in Advertising at Cannes Lions2 July 2018 La compañía subsidiaria de Verizon presentó en este reciente certamen publicitarios nuevos formatos 3D y la primera oferta programática en realidad virtual actualmente en el mercado. En el marco de la ...
