Sensory marketing smelling of barbecue pizza in Clear Channel's urban mupis17 September 2020 The outdoor advertising campaign has been carried out for Telepizza by the media agency Zenith, in collaboration with Publicis Media, and Create, división de acciones especiales de la multinacional ...
BIT Audiovisual 2018 focus its technical conferences on the measurement of audiences4 May 2018 Las nuevas técnicas de medición de audiencias en el complejo universo digital y las posibilidades que el audiovisual brinda a las marcas para reforzar su 'branchannel' se abordarán en las ...
Advertising investment forecasts are moderated and annual growth stands at a 4,3%29 March 2017 The panelists of Zenith Vigía have placed in five tenths less the forecasts of advertising investment for this year than those announced in the first quarter, that has not ...
Spanish investment in digital signage will grow in 9,1% This year, according to DBCI13 March 2017 The zenith Vigía agency foresees a very positive increase in investment in digital signage in the Spanish market, the second largest after mobile advertising, What ...
Zenith Watcher: advertising investment in digital signage in Spain will grow by 12,2%27 January 2016 Las previsiones de este panel, compuesto por directivos de medios de comunicación, son positivas para el presente año, principalmente en el entorno de móviles, con un crecimiento estimado del 14%, ...
Dynamic outdoor advertising could grow this year by 9%6 October 2014 It is expected that 2015 be a good year for advertising investment in Spain, according to Zenith Vigía, with a growth that could reach the 2,6%. For that year they are also ...
Investment in dynamic outdoor advertising will reach in 2013 the 10,3 millions of euros29 April 2013 According to the Zenthinela panel, digital signage does not finish taking off despite the heavy investments that have been dedicated in recent years to create the necessary infrastructure. the ...
Digital signage: A medium with great possibilities but still little known25 February 2013 In this 2013, la inversión en Publicidad Exterior Dinámica (digital signage) experimentaría un ligero retroceso del 4%, según el estudio de previsión en inversión publicitaria que acaba de hacer público ...
La Redoute devises a digital outdoor campaign that adapts to weather conditions16 January 2013 En su última campaña publicitaria, la tienda on line de ropa francesa La Redoute ha creado una acción diferente y realmente llamativa que se adapta a las necesidades del consumidor ...
